1. Update!
   Start Selling More Jewelry Online

2. New Sneak Preview from My Upcoming Book

3. New Jewelry Business Tips and Techniques:
   Three inspiring new articles
   Three creative new jewelry display & packaging ideas

4. Sell More One-of-a-Kind Jewelry

5. Share Your Article, Project, Tip, or Photo -
   and Get a Valuable Link to Your Website

6. Neat Jewelry-Related Website:
   Newspaper Jewelry

7. Sell More Jewelry at Shows, Fairs, and Festivals

This week I'll be sending the current draft of my upcoming book, "Sell More Jewelry Online with Social Marketing" to my reviewers, for their kind input.

The final version of the book will be available to you at the end of this month.

In this book I take you step by step through exciting (and very effective) strategies for using social websites to build up a stream of interested online jewelry customers.

If you follow the tips in this book, you won't have to pay for any advertising, or rely on Google or any other search engine to send jewelry customers to you. You'll have much more control over your volume of customers.

"Sell More Jewelry Online with Social Marketing" will be available near the end of March, after Easter. You'll be able to get the book in your choice of formats - a downloadable ebook, or a spiral-bound printed book.

In the meantime, I hope you enjoy this ...

Tagging is an important element in most social websites. It's an easy, flexible system for storing, finding, and using your own content as well as other people's.

A “tag” is a keyword assigned to a piece of content – it's a relevant word or phrase that describes and classifies the item so it can be easily found later.

Almost any form of online content can have tags assigned to it – web pages, blog posts, photos, videos, social site profiles, music files, bookmarked content, etc.

Good tagging will help your content get found by people who are searching for what you have to offer!

The Other Value of Tags

Social websites' tag pages are often indexed by Google and other search engines, making them a good source of highly qualified visitors to your online jewelry business – as well as providing valuable incoming links.

But only if you've done a good job of tagging your content.

Unfortunately, many people rush through tagging, quickly slapping just one or two lame tags onto their content – thereby throwing away a golden opportunity for traffic and links.

Don't make that mistake with your tags.

Taking the time to tag your content thoroughly is worth far more than the minute it takes you to do it!

You'll get better results from your tags if you include keywords your customers are most likely to use for your content and your jewelry.

Power Tips for Tagging

Your goal is to make sure that as many people as possible will find your tagged content on social sites – and that this content has the opportunity to wind up on as many Google tag page results as possible!

So you need to include tags other people might search for.

Try these tagging strategies:

• When you tag your own content, try to use both general words and specific words that will help your stuff get found often. Take the time to add as many tags as you can think of that are relevant to the item.

• Check the social site's “popular tags” tag cloud and use as many relevant tags from it as possible.

• Use multiple forms of each tag word (bead, beads, beaded, beading) to create more opportunities for your content to be found.

• Use misspellings. Many searchers know what they want, but don't know how to spell it. Including misspelled tags is an easy way to pick up extra traffic from these folks.

• Don't use tags that aren't relevant to your content.

Tag Clouds

A tag cloud is a box filled with the tags that are associated with the site's content.

In a tag cloud, tags are usually single words, listed alphabetically. The words in the largest font size are the ones that are found most often in the site's content; the smallest font size words are found the least often.

So you can use the tag cloud to find tags both alphabetically and by popularity. The tags are usually clickable and will take you to a tag page with a collection of items that are associated with that tag.

You can use a tag cloud to find content on a particular topic, or to find other social site members whose interests include a certain tag, etc.

NOTE: "Sell More Jewelry Online with Social Marketing" will be available at the end of March 2008!

1. Interview with a Jewelry Sales Rep
   A sales rep can help you get your jewelry into more shops and galleries - especially if you understand how this process works. Learn how to work with a sales rep - and how to help your rep make more jewelry sales for you - in this fascinating "insider" interview with Jo-Ann Gibbons.




2. An Inside Look at Jewelry Design
   Find out what it's like to be a professional jewelry designer for major brands, as Anne Rush interviews fellow jewelry designer Fernanda Medina.




3. The Power of Being Published
   Dawn Woodward was astonished at the traffic her jewelry website received when her article was featured in Home Jewelry Business Success Tips. Find out how it changed her online jewelry marketing plan.




4. Decadence 2 Wrap for Jewelry Boxes
   Don't miss this peek at Brenda Braun's gorgeous idea for a handcrafted wrap that holds her jewelry gift boxes closed.




5. Trash Can Earring Display
   Tamora Bartlett's jewelry display turns trash into treasure with her clever idea for creating a spinning earring rack.




6. Easy Peasy DIY Jewelry Display
   A trip to the hardware store was all it took for Ann Westby to create a portable jewelry display easel that can be adapted for either necklaces or earrings.

Do you prefer to make one-of-a-kind jewelry? Learn how to find people who want exactly what you make - and who can afford to buy it.

Don't miss out on these prime opportunities to sell your jewelry to customers who are VERY willing to buy your unique handcrafted jewelry – again and again. It's the main way I sell my own jewelry now.

You'll find everything you need to get started selling your own jewelry this way, in my newest ebook Secrets of a Handcrafted Jewelry Shopping Service.

A reader named Margery says, "Thank you for introducing me to the idea of promoting my jewelry as business gifts. I never realized the potential that exists for a small business to serve that market."

Invest in this 115-page, easy-to-read guide now, and make this your best jewelry selling year ever:

Share your own jewelry business story, tip, project, or advice - and build traffic to your website at the same time. You can also include any photos you have that illustrate your contribution.

When I publish your contribution, you'll receive a free permanent link to your website from my site - and your content will be read by thousands of people in the jewelry industry. My guest authors report a significant flow of traffic coming from their links on my sites!

Our neat site this week is impressive for its "green" approach to jewelry-making as well as for the site's design: Newspaper Jewelry.

Jewelry artist Holly Anne Mitchell uses every part of the newspaper - right down to the comic strips, crossword puzzles, and stock listings - to create wonderfully wearable pieces. (She also branches out into using sweetener packets, coupons, and old lottery tickets in her jewelry.)

I'm so impressed with Holly's vision for taking recycling to this inspiring and artistic level! And her website design is absolutely perfect for showcasing her work.

Sell more of your jewelry this year with the success secrets you'll learn in my downloadable ebook, Ultimate Guide to Your Profitable Jewelry Booth.

A reader named Beth says, "I'm impressed with what a complete guide this for everything you need to do to succeed - before, during, and after the show!"

Don't wait to discover hundreds of things you can do to sell your jewelry like crazy at shows, fairs, and festivals. Invest in this 176-page, step-by-step resource before your next show:

Looking for specific jewelry business information or the answer to a question? Try my Search This Site feature to scour Home Jewelry Business Success Tips for any keywords you enter.

This newsletter highlights some of the latest jewelry business tips and techniques from my websites:

Home Jewelry Business Success Tips

Jewelry Display Ideas

Jewelry Business Blog

Each of these sites also has its own RSS feed. Look for the orange RSS symbol on the left-hand column of each of these sites to get the feed.