1. UPDATE!
   Start Selling More Jewelry Online

2. Sneak Preview from My Upcoming Book

3. New Jewelry Business Tips and Techniques:
   Five inspiring new articles

4. Sell More One-of-a-Kind Jewelry

5. Share Your Article, Project, Tip, or Photo -
   and Get a Valuable Link to Your Website

6. Neat Jewelry-Related Website:
   ChickBait Jewelry

7. Sell More Jewelry at Shows, Fairs, and Festivals

I've been working hard on my upcoming book, which reveals exciting (and very effective) strategies for marketing your jewelry on the Web.

The title is "Sell More Jewelry Online with Social Marketing".

In this book I take you step by step through easy strategies for building up a stream of very interested online jewelry customers.

You won't have to pay for any advertising, or rely on Google or any other search engine to send jewelry customers to you. You'll have much more control over your volume of customers.

And it doesn't involve MySpace.

This book will be available sometime in March. You'll be able to get it in your choice of formats - a downloadable ebook, or a spiral-bound printed book.

In the meantime I hope you enjoy this...

The key to selling more jewelry by any method can be summed up in seven words:

“Build relationships, and jewelry sales will follow.”

In any type of sales situation, your jewelry sells itself when you focus on simply building genuine relationships with people.

Why?

Because we humans prefer to buy from people we know and trust. We like to buy from friends, or from people who have done something nice for us. We like them, we trust them, and we want to support them in return.

And if we're buying handcrafted items, it's especially rewarding to have met the artist. If we've made a connection with the artist, their work is more special and significant to us than items created by people we don't know.

The bottom line: It's human nature to buy (and to keep returning to buy more) from people we know.

So if you want to sell more of your jewelry online, you'll need to locate the people who are most likely to buy your jewelry - and get to know them on the Web.

This strategy is called "social marketing". It's simple, fun - and extremely effective.

Here's what you do:

1. First, decide who your target market is – what type of people are most likely to be interested in your unique jewelry? (Don't worry – I'll guide you through this step.)
2. Then you start doing two things:

   - Social Networking: Find out where your most-likely customers are online, and start mingling with them, bonding with them, and participating in the online “conversations” that interest them.

   If you focus on simply building genuine friendships and shared interests with these people - and leave all marketing tactics at the door - your jewelry business should grow by leaps and bounds.

   (In Chapter 4 of this book I take you step-by-step through Social Networking strategies, where to find your customers online - and secrets of getting more customers with less effort.)

   - Social Linking: Build links leading to your online jewelry business – placed nearly everywhere your intended customers are on the Web.

   This process enables you to create natural jewelry traffic sources that won't go away – bringing you more of the visitors who are most likely to become your customers.

   (In Chapter 5 of this book I'll show you the best places to have links to your jewelry business, and how to put them there - plus some social traffic-generating strategies that very few people know about.)

   As you'll see, Social Linking is very different from – and much more effective than – the old-fashioned “link exchanges” with other webmasters.

In a nutshell, these two activities - Social Networking and Social Linking - are what social marketing is all about.

It's really very simple. It works brilliantly, and it costs nothing but your time.

In this book you'll learn, step by step, the specifics of creating your personal social marketing strategy to sell more of your jewelry online.

You'll also discover the websites and online tools you can use in your social marketing campaign – along with some success secrets of my own.

And best of all, the tactics you'll learn in this book won't cost you anything. Everything you're about to learn will bring you better results than advertising would – and it's all completely free to do.

If you apply what you learn in this book, you won't have to worry about competition. So relax and learn – and then start your own successful social marketing campaign!

NOTE: "Sell More Jewelry Online with Social Marketing" will be available in March 2008!

1. How Your Jewelry Can Help Your Kids' School
   Linda Blackbourn shares three fun and wonderful ways your jewelry can make a difference at your kids' school - and how they benefit your jewelry business at the same time.




2. Be a Freelance Jewelry Designer for a Major Brand
   Anne Rush, formerly Vice President of Jewelry Design for Liz Claiborne Inc., shares her top 10 tips for getting started as a freelance jewelry designer for a major established brand.




3. The Five Keys to Selling Handcrafted Jewelry
   Boost your handmade jewelry sales with Dr. David Weiman's fantastic new jewelry marketing DVD. My review of this new seminar, which was filmed at a live event.




4. A Window of Opportunity - Parisian Inspiration
   After a trip to Paris, Dawn Woodward turned her jewelry website's home page into an elegant Parisian-style shop window - with a certain "je ne sais quoi".




5. Designing Unique Jewelry
   Gloria Browne discusses designing unique jewelry - the pros and cons of producing one-of-a-kind pieces, production pieces, and limited number editions.

Do you prefer to make one-of-a-kind jewelry? Learn how to find people who want exactly what you make - and who can afford to buy it.

Don't miss out on these prime opportunities to sell your jewelry to customers who are VERY willing to buy your unique handcrafted jewelry – again and again. It's the main way I sell my own jewelry now.

You'll find everything you need to get started selling your own jewelry this way, in my newest ebook Secrets of a Handcrafted Jewelry Shopping Service.

A reader named Stephen says, "I really never knew this kind of market existed before, but it makes alot of sense. After I tried just a couple of your easiest tips from the book, I've already sold some jewelry, to a very happy buyer."

Invest in this 115-page, easy-to-read guide now, and make this your best jewelry selling year ever:

Share your own jewelry business story, tip, project, or advice - and build traffic to your website at the same time. You can also include any photos you have that illustrate your contribution.

When I publish your contribution, you'll receive a free permanent link to your website from my site - and your content will be read by thousands of people in the jewelry industry. My guest authors report a significant flow of traffic coming from their links on my sites!

Our neat site this week is a fun one: ChickBait Jewelry, amusingly crafted from fishing tackle.

I've often thought that most of what's in a fishing tackle box could easily be used as jewelry components - and evidently the Chicks who design the ChickBait line thought so too!

I especially like their clever snap swivel bracelet and skinny minnow earrings. As a side benefit, these pieces may come in handy if you're interested in reeling in a keeper! :o)

Sell more of your jewelry this year with the success secrets you'll learn in my downloadable ebook, Ultimate Guide to Your Profitable Jewelry Booth.

A reader named Alicia says, "Your two checklists, the one for what to bring, and the other for how to get ready, have made an amazing difference in my preparedness for a great show. Thank you!"

Don't wait to discover hundreds of things you can do to sell your jewelry like crazy at shows, fairs, and festivals. Invest in this 176-page, step-by-step resource before your next show:

Looking for specific jewelry business information or the answer to a question? Try my Search This Site feature to scour Home Jewelry Business Success Tips for any keywords you enter.

This newsletter highlights some of the latest jewelry business tips and techniques from my websites:

Home Jewelry Business Success Tips

Jewelry Display Ideas

Jewelry Business Blog

Each of these sites also has its own RSS feed. Look for the orange RSS symbol on the left-hand column of each of these sites to get the feed.