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Contents of this issue of
"Jewelry Business Success News"

1) Improved "Search This Site" feature

2) What's New at Home Jewelry Business Success Tips

3) Fantastic Articles Submitted by New Guest Authors!

4) Featured Article: Jewelry Business Taglines

5) Interesting Jewelry Related Website: Handpainted Russian Brooches

Search for Jewelry Business Info

I've improved the "Search This Site" feature for Home Jewelry Business Success Tips. Not only does it now work better, but it's also available from the bottom of the navigation bar at the left side of every page.

We have over 100 articles now (and we're growing fast!) - and sometimes knowing where to find specific information among so many articles can be tricky. But now you should be able to search easily and find what you're seeking.

If your search doesn't turn up any results for our site, then you've discovered a topic we need to add - please let me know the info or tips that are missing from our site.

I don't think Home Jewelry Business Success Tips will ever be finished - I have at least a hundred more articles in mind (with more occurring to me all the time!). Plus we're now adding lots of awesome articles contributed by our readers! So as we continue to grow, our "Search This Site" feature will probably become an increasingly important tool to help you find the answers to your specific jewelry business questions.

What's new at
Home Jewelry Business Success Tips

Don't miss these great new articles that have been added to Home Jewelry Business Success Tips since the last issue of Jewelry Business Success News! -

I'm finally getting caught up on things, and I've just written one of the articles that many readers have been requesting:

Great Jewelry Home Party Invitations
How to create tempting jewelry home party invitations that bring in a high percentage of guests. Here's every secret I know for great jewelry party invitations - and may your next home party be a huge success!

Fantastic Articles Submitted
by New Guest Authors!

I'm thrilled with the response we're getting from our recently added "Submit Article" page. It turns out that our jewelry artist readers are also great writers, with interesting experiences and keen insights that add depth to our site.

I hope to add the wisdom, ideas, humor, perspectives, and jewelry business solutions from even more of you. Don't hesitate to submit your article if you've got one in mind. The topics our authors are coming up with are even better than I had hoped!

And don't forget what you'll be getting in return - in exchange for publishing your article, we'll put a link to your website next to your article(s) on Home Jewelry Business Success Tips, which will help boost your site's search engine rankings and traffic. Each article will be a permanent page on Home Jewelry Business Success Tips, so its link to your site is a permanent free advertisement for your business. Our guest authors say their websites receive a good flow of traffic from their links here.

Well, having said all that, I'm pleased to bring you our newest crop of guest authors. I think you'll enjoy the variety of their articles and writing styles! Here they are:

Beads and the Discovery of the Inner Fashion Goddess
Guest author Tina Tomlovich's account of how beads and learning to make jewelry set loose one woman's inner fashion goddess. Although Tina doesn't yet have a website of her own for me to link to, she thoughtfully requested a link to her favorite bead supplier, Custom Creations.

Jewelry Business Software Review: Jewelry Designer Manager
Guest author Laura Stafford of Tucson Mountain Jewelry Designs discusses Jewelry Designer Manager, a management tool created by a jewelry artist. It's a comprehensive jewelry business software that's also quite popular; here's why.

And here's a trio of articles submitted by Rebecca Gilbert of 101 Home Business, who isn't a jewelry artist but an internet business specialist:

How to Get Website Traffic for Free
Guest author Rebecca Gilbert presents an effective technique for attracting targeted website traffic to your Internet business, for free.

Website Advertising Schemes to Avoid
Guest author Rebecca Gilbert cautions against two website advertising ripoffs to watch out for as you work to market your jewelry business online.

Business Website Startup Tips
Guest author Rebecca Gilbert outlines the strategy for jewelry business website success and waiting for your efforts to pay off.

Stay tuned for more excellent guest author articles next time! :o)

Jewelry Business Taglines

Does your jewelry business have a tagline - a clear, specific slogan that expresses to your customers the value of doing business with you?

For tagline examples, here's a fun quiz. Can you name the jewelry supplier that goes with each tagline below?

1) Friendly service

2) Your one stop shop for wholesale bead and metal craft supplies

3) Supply your imagination

4) The world's largest selection of beads

5) If you can bend a paper clip . . . .

6) Doing our part to resurrect a lost art

(Answers are at the end of this article.)

A good tagline helps potential customers understand what your business is about, expresses your personality, and makes you memorable and unique. Creating your tagline is just as important - and fun! - as coming up with your business name.

The ideal tagline is clear, concise, less than 10 words, and has a nice ring whether spoken aloud or read silently. Here are some tips for brainstorming a successful tagline for your jewelry business:

- Consider why your business is valuable to your customers. Why should they choose to do business with you instead of your competitors?

- With that in mind, write down all the words that express your jewelry business; make it a long list and write till you can't think of another word. Include words that describe your products as well as words that express benefits to your customers.

- Search other jewelry business websites and consider the taglines of the ones who have them. Look at a variety of jewelers - from big jewelry corporations to cottage artisans. The purpose is NOT to copy their taglines; just think about whether you like them and why. Some have a nice ring to them, some sound pompous, some are vague, some are long-winded, some are clever, some sound awkward.

- Now go back to your word list and highlight the most important words. Experiment with them to come up with different taglines. Limit yourself to less than 10 words for a tagline. The shorter the better! You might want to play with this step over a few days, writing drafts before you come up with the final version. As with most writing, what sounds great now might not be as appealing tomorrow!

- The key to writing a powerful tagline is to make every single word the best, most expressive word you can put in that spot.

Have you come up with a final tagline you love? I hope so! No matter whether you have or not, you can always tweak it here and there as time goes by to evolve it into your ideal version.

When I first started selling my jewelry, I came up with a long-winded, pompous statement for my tagline. I believed each word was *so* important that I couldn't imagine leaving any of them out.

So this boring, windy sentence is what I printed on all my jewelry hang tags, earring cards, business cards, website, etc. It's embarrassing now, but I'm going to let you read it just so you can see the value of editing your concept down to the most clear and concise statement possible. Okay, let me put a bag over my head now while you read it:

"Semiprecious stones handcrafted into naturally enchanting jewelry."

Ahem. Lots of room for improvement, right? I can see that now, too! Over time I liked it less and less, and finally after a ruthless editing session I reduced it to the current version:

"Enchanting gemstone artistry."

Probably not perfect yet, but a huge step forward from my first attempt! It says basically the same thing - but more powerfully and in less than half as many words. Can you see how shorter and sweeter makes it better and more professional?

Your jewelry business tagline is a marketing tool, so you'll need to use it to your advantage. Include it on all your packaging and communications. Any place you put your logo or the name of your business, you should follow it with your tagline. Think of your business name and tagline as an inseparable pair.

1) Fire Mountain Gems
2) Monsterslayer
3) Thunderbird Jewelry Supply
4) Shipwreck Beads
5) Wire Sculpture
6) Urban Maille ChainWorks

How did you do? :o)

Neat jewelry related site

Our interesting jewelry site to visit this time is the handpainted brooches section of Russian Craft. With all the buzz about the upcoming fashionability of brooches this fall, it's interesting to see this traditional craft that's taken brooch art to a very high level of meticulous skill and aesthetics. Each of these brooches is painted by hand in great detail - a fabulous miniature masterpiece.

Visit the Jewelry Business Blog

Stop by the Jewelry Business Blog for the latest tips and information about the business of jewelry art! And feel free to post any questions or tips of your own - just use the form at the bottom of the blog to post your comments; I'll add them when I do the next blog update.