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Jewelry Business Success News, Issue #69 - Nine Unusual Places to Display Jewelry
February 06, 2008
Welcome!

Jewelry Business Success News brings you the latest information, ideas, and resources for your own home jewelry business.

If you like this newsletter, please forward it to share it with your friends.

If you received this issue from a friend, please subscribe so you won't miss out on all the innovative jewelry business info in upcoming issues.

Thanks for joining me today, and enjoy this issue!

- Rena Klingenberg

If this newsletter is difficult to read as an e-mail:

Read this newsletter issue
online
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In this Issue of
Jewelry Business Success News:

  1. NEWSFLASH!
    Start Selling More Jewelry Online

  2. New Jewelry Business Tips and Techniques:
    Six inspiring new articles

  3. Sell More One-of-a-Kind Jewelry

  4. Share Your Article, Project, Tip, or Photo -
    and Get a Valuable Link to Your Website

  5. Your Profitable Jewelry Business:
    Nine Unusual Places to Display Jewelry

  6. Neat Jewelry-Related Website:
    Silver Spoon Jewelry

  7. Sell More Jewelry at Shows, Fairs, and Festivals


NEWSFLASH!
Start Selling More Jewelry Online

I've been working hard on my latest book, which reveals some exciting new strategies for marketing your jewelry online.

These strategies can bring you a stream of very interested jewelry customers - and you won't have to pay for any advertising, or rely on Google or any other search engine to send jewelry customers to you. You'll have much more control over your volume of customers.

I'll keep you posted on the release date for this new book, which will be some time in March. You'll be able to get it either in ebook form or as a spiral-bound printed book.

Get ready - because, as with most online business strategies, the people who get started first will have an advantage over those who start later.

Watch for a sneak peek from my new book in the next issue of this newsletter!

New Jewelry Business
Tips and Techniques
from My Websites and Blog:

  1. Teaching Jewelry Classes for Fun and Profit
    Vershion Young was nervous about teaching jewelry classes - and was astounded at the outcome of her first teaching experience.

  2. Imaged Porcelain Cabochons - a Custom Jewelry Niche
    After creating custom imaged porcelain cabochons for his granddaughters and their friends, Ernie Ziegler realized he had hit on a successful jewelry niche market.

  3. Customer Service: Going the Extra Mile
    Cindy Cherrington shares simple ways to provide great customer service and show that you care about more than just making a jewelry sale.

  4. The Beautiful Garden Boutique Goes Shabby Chic
    See Trisha Fay's beautiful new "shabby chic" jewelry booth - and how she dressed up her tables to create the "garden boutique" of her dreams.

  5. Silver Dragon Creations Business Card Design
    Patricia Vener needed to include a lot of information on her jewelry business card. See how she accomplished the impossible - lots of info plus a spectacular design, existing fantastically together on a standard-size card.

  6. Cheryl Coccaro - a Jewelry Business Success Story
    Jewelry artist Cheryl Coccaro specializes in finding needs and filling them. As a result, she's built a multi-faceted, one-person jewelry business that provides a variety of products and services. Cheryl's motto: "just do it!" The newest episode in my "Jewelry Business Success Story" interview series.


Sell More One-of-a-Kind Jewelry

Do you prefer to make one-of-a-kind jewelry? Learn how to find people who want exactly what you make - and who can afford to buy it.

Don't miss out on these prime opportunities to sell your jewelry to customers who are VERY willing to buy your unique handcrafted jewelry – again and again. It's the main way I sell my own jewelry now.

You'll find everything you need to get started selling your own jewelry this way, in my newest ebook Secrets of a Handcrafted Jewelry Shopping Service.

A reader named Linda says, "I'm especially psyched about your tips for working with business people. What great ideas!"

Invest in this 115-page, easy-to-read guide now, and make this your best jewelry selling year ever:

Secrets of a Handcrafted Jewelry Shopping Service
http://www.jewelry-books.com/shopping-service.html


Share Your Own
Jewelry Business Article, Tip, Project,
or Success Story

...and Receive a Free Link to Your Website

Share your own jewelry business story, tip, project, or advice - and build traffic to your website at the same time. You can also include any photos you have that illustrate your contribution.

Submit your jewelry display and packaging
photos and tips here

~ OR ~

Submit your other
jewelry business articles and content here

When I publish your contribution, you'll receive a free permanent link to your website from my site - and your content will be read by thousands of people in the jewelry industry. My guest authors report a significant flow of traffic coming from their links on my sites!


Your Profitable Jewelry Business

Nine Unusual Places to Display Jewelry

by Rena Klingenberg

  1. On an iPod. If your iPod, MP3 player, or cellphone can hold and display photos, why not load it up with a few dozen images of your jewelry? Then no matter where you are you can show people a selection of your best work. This can be especially handy if (like me) the one day you aren't wearing any jewelry is the day someone asks about your work!
  2. In a notebook. If you're a student, you can make a jewelry display book from a three-ring notebook, like the portable display portfolio by Carolina Gonzalez (you may want to use a zip-close binder). Fill it with jewelry and keep it in your bookbag so you can whip it out for a quick show-and-sell.
  3. In a baseball-card collection book. This is similar to the display portfolio above, except that it's filled with plastic pages that have clear pockets the size of baseball cards. The plastic pages are available with all sizes of pockets, and anywhere from four to twelve pockets per page.
  4. In a candy box. Of course, you'll have to make the sacrifice of eating the candy first, so you can use the empty box. But an empty compartmented candy box (or one filled with ruffled paper candy cups) can be a charming option for displaying small pieces. Tiny pendants, post earrings, pinkie rings, toe rings, silver charms, body jewelry, etc. can be shown to advantage this way.
  5. On "lucky bamboo". Twisted green sticks of lucky bamboo in a vase can be a lovely and unusual place to hang jewelry, especially if you display pieces that contrast beautifully against the bamboo. Purples, reds, and plain metals would be a nice counterpart to the tranquil green.
  6. On a rattan roll-up shade. Earrings in particular can hang nicely against this neutral, rustic backdrop. And the shade takes up no table space since it can be hung on your art show tent frame, or on the back wall of an indoor booth space.
  7. On a Christmas tree. I have some dichroic glass jewelry - earrings and a charm bracelet - that go on our Christmas tree every year. The glass is beautifully enhanced by the tree lights, and the charm bracelet looks like an old-fashioned holiday chain dripping with dichroic icicles.
  8. On a mirror frame. A standup mirror with a metal scrollwork frame can do double duty in your booth. You can hang jewelry on the metal scrollwork, and customers can also use the main part of the mirror when they try on jewelry. Mirrors like these can be found in overstock stores, secondhand stores, garage sales, and antique stores.
  9. On a DVD. Burn a slideshow of your jewelry onto a DVD so it can be viewed on a TV or computer. One great use for this is to send it to the galleries and shops out of town that already carry your work, as an easy way to show them your new stuff.

Neat Jewelry-Related Website

Our neat site this week is elegantly "repurposed" Silver Spoon Jewelry.

I've seen silver spoon jewelry (mainly rings) many times over the years. But I've never seen it elevated to the level that Jennifer Northup takes it.

She captures graceful silverware patterns from bygone days in her beautiful earrings, necklaces, bracelets, and watches.

And don't miss her clever specialty items - many of which are crafted from vintage forks.


Sell More Jewelry
at Shows, Fairs, and Festivals
in 2008

Sell more of your jewelry this year with the success secrets you'll learn in my downloadable ebook, Ultimate Guide to Your Profitable Jewelry Booth.

A reader named Peter says, "It would have taken me years to learn what's in this book, and thanks to the information in your book, I knew exactly what to do and my first show was a SUCCESS!"

Don't wait to discover hundreds of things you can do to sell your jewelry like crazy at shows, fairs, and festivals. Invest in this 176-page, step-by-step resource before your next show:

Ultimate Guide to Your Profitable Jewelry Booth
www.jewelry-books.com/jewelry-booth.html


Find Specific Jewelry Business Info
with My Site-Search Feature

Looking for specific jewelry business information or the answer to a question? Try my Search This Site feature to scour Home Jewelry Business Success Tips for any keywords you enter.


My Jewelry Business Websites
and RSS Feeds

This newsletter highlights some of the latest jewelry business tips and techniques from my websites:

Home Jewelry Business Success Tips

Jewelry Display Ideas

Jewelry Business Blog

Each of these sites also has its own RSS feed. Look for the orange RSS symbol on the left-hand column of each of these sites to get the feed.


Thanks so much for joining me
for this issue of
"Jewelry Business Success News"!

~ May your jewelry journey be fun and prosperous ~

Contact Rena

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