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Jewelry Business Success News, Issue #058 - Sneak Peak at My New eBook
July 18, 2007
Welcome!

Jewelry Business Success News brings you the latest information, ideas, and resources for your own home jewelry business.

If you like this newsletter, please forward it to share it with your friends.

If you received this issue from a friend, please subscribe so you won't miss out on all the innovative jewelry business info in upcoming issues.

For thousands of tips on marketing your handcrafted jewelry, please also visit my website,

Home Jewelry Business Success Tips.

Thanks for joining me today, and enjoy this issue!

- Rena Klingenberg

If this newsletter is difficult to read as an e-mail:

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In this Issue of
Jewelry Business Success News:

  1. It's Almost Here!
    My New eBook on a Profitable New Way
    to Sell Your Handcrafted Jewelry -
    Available July 24

  2. Sneak Peak:
    An Article from My New eBook

  3. What's New at Home Jewelry Business Success Tips:
    Three great new articles

  4. Submit Your Article, Project, Tip, or Photo -
    and Get a Valuable Link to Your Website

  5. Guide to Selling More Jewelry

  6. Neat Jewelry-Related Website:
    The Mineralogy Database


It's Almost Here!

My New Ebook on
a Profitable New Way to Sell Your Jewelry

- Available Tuesday, July 24! -

The wait is almost over. My new book, a downloadable ebook titled "Secrets of a Handcrafted Jewelry Shopping Service", will hit the Web on July 24 (this coming Tuesday). I'm really excited about it - it's 115 pages overflowing with strategies, secrets, hot market niche tips, and specific examples for a new way of selling your handcrafted jewelry.

So keep your eyes peeled for a special email notice from me, right around 12:01 a.m. on Tuesday July 24, which will contain a link to your "first week only" special deal on my new ebook.

Here's what reviewer Delia Stone says of this book:

"I just DEVOURED your ebook. I thought I would read a few pages and then put it aside to take care of a few errands I wanted to run this morning, but I couldn't put it down!

What an incredible resource this is. I would have never thought to take this approach to marketing my jewelry and services without this ebook.

Already I see the endless possibilities for expanding my business using your approach. Not only did I discover a whole new perspective for selling jewelry but I also learned how very valuable my services are. My mind is on fire with the possibilities!

I'm already working on a plan of action to implement these ideas in my own business.

I know that this is a resource that I will return to read again and again because there is so much valuable information here to work with. I can't thank you enough. I am sure this book will be hugely successful as will any jewelry artist who applies this approach to their business."


Remember to keep an eye on your email inbox
on Tuesday, July 24 ...

I'll be sending you a link for my "Secrets of a Handcrafted Jewelry Shopping Service" ebook - with your special deal that's good for the first week only.


Your Profitable Jewelry Business

Sneak Peak from My New eBook:

What is a Jewelry Shopping Service?

by Rena Klingenberg

I first stumbled onto the "jewelry shopping service" approach to marketing my handcrafted jewelry a few years ago.

I couldn't believe I'd never heard anyone talk about this before - because it's a wide-open field with TONS of opportunities to sell your jewelry. It's the main way I sell my jewelry now.

In my upcoming ebook, "Secrets of a Handcrafted Jewelry Shopping Service", I detail everything you need to know to start your own profitable jewelry shopping service, selling your handcrafted jewelry.

Personal shopping services are a growing trend in all kinds of market niches. Typically a personal shopper helps clients determine what they should buy, or finds the perfect gifts for customers to give. Personal shoppers tend to specialize in a particular area of expertise, where they know a certain market and its suppliers inside and out.

What if you operated your handcrafted jewelry business like a personal shopping service?

There are absolutely immense opportunities for jewelry artists to sell their work this way, as you'll see in "Secrets of a Handcrafted Jewelry Shopping Service".

A jewelry shopping service could easily be your entire jewelry business, or just one income stream of it.

It's a very flexible way to sell your jewelry, and I've found that it's very easy to fit it in around all the other things going on in your life.

Why It's Such a Profitable Way to Sell Your Jewelry

By operating as a jewelry shopping service, you'll be selling directly to your clients at full retail prices, so you won't be paying any booth fees, shop commissions, party hostess incentives, wholesale discounts, etc.

In fact, one of the best things about it is that you have very few sales-related expenses, because there's no “middleman”. Nearly 100% of the proceeds go directly to your business.

And what's more, many of your clients will be fairly big spenders. (In my book I show you where to find them.) They'll shop from you over and over again because they love your customized products, personal service, and the way you take their problems out of their hands – and they're willing to pay quite well for it.

The book also has a chapter describing a clever strategy that will increase your profits even more; I give an example of this strategy from my own business, and explain why it's so profitable.

Everything You Need to Know
to Start Your Own Jewelry Shopping Service

In this ebook I share my entire successful business model with you. It's easy to do, and it really works. I've tested and refined my jewelry shopping service strategies, and I'm not keeping back any secrets.

I also share dozens of real-life examples of successful products, services, marketing methods, and stories from my own jewelry shopping service, to help you get started.

"Secrets of a Handcrafted Jewelry Shopping Service" is the complete, 115-page, step-by-step success guide and idea-starter for selling your jewelry in this exciting new way.

You don't have to re-invent the wheel and go through the same learning curve I did to figure out what really works (and what doesn't!). It's all in the book. :o)


What's new at
Home Jewelry Business Success Tips

New articles since our last issue:

  1. Getting Your Friends to Model Your Jewelry
    Alyson Garvey shares how having friends model her jewelry works for advertising her business, as well as for getting beautiful jewelry photos. (Includes photos of Alyson's jewelry with and without her models.) By Alyson Garvey of Alyson Garvey Jewelry Designs.

  2. Optimize Your Jewelry Website for Local Search
    Find out how local search can net you a stream of new customers and jewelry sales from people in your area. Includes quick and easy ways to optimize your jewelry website for local searches. By Rena Klingenberg.

  3. Strangled by Baby Bracelets - how NOT to give away free jewelry samples!
    Offering complimentary baby bracelets to attract visitors to her website worked a little too well for Kari Anderson. Find out what happened when she received 5,000 orders for her "freebie" in a single day! By Kari Anderson of Kari Pearls.


Submit Your Own
Jewelry Business Article, Tip, or Project

and Receive a Free Link to Your Website

Share your own jewelry business story, tip, project, or advice - and build traffic to your website at the same time. You can also include any photos you have that illustrate your contribution.

Submit a jewelry business article

Submit a jewelry business or jewelry making tip

Submit a jewelry display or jewelry packaging tip, photo, or project

When I publish your contribution, you'll receive a free permanent link to your website from either Home Jewelry Business Success Tips or Jewelry Display Ideas - and your content will be read by thousands of people in the jewelry industry. My guest authors report a significant flow of traffic coming from their links on Home Jewelry Business Success Tips and Jewelry Display Ideas!


Guide to Selling More Jewelry

Got jewelry shows this summer? Sell more jewelry with the secrets you'll learn in my downloadable ebook, Ultimate Guide to Your Profitable Jewelry Booth.

Don't wait to discover hundreds of things you can do to sell your jewelry like crazy at shows, fairs, and festivals. Invest in this 176-page, step-by-step resource before your next show:

Ultimate Guide to Your Profitable Jewelry Booth
www.jewelry-books.com/jewelry-booth.html


Neat Jewelry-Related Website

Here's an extremely useful reference for jewelry artists: MinDat.org, The Mineralogy Database. It's a vast and fascinating site to just browse around.

Some of the things you can do there are search by a stone's physical properties, by its chemical composition, by photos, or browse the index of minerals, varieties, and synonyms.

The Mindat Mineralogy Forum is also quite interesting and active.

Jewelry customers are nearly always interested in gemstone lore, origins, etc., and this neat site is a very helpful tool (as well as a place where you can quite easily spend a couple of hours!)


Find Specific Jewelry Business Info
with My Site-Search Feature

Looking for specific jewelry business information or the answer to a question? Try my "Search This Site" feature to scour Home Jewelry Business Success Tips for any keywords you enter.

I have over 400 articles on Home Jewelry Business Success Tips now, and new posts several days a week in the Jewelry Business Blog - plus lots more coming up - and sometimes knowing where to find specific information among so many articles can be tricky. But now you can search easily and find what you're seeking.

If your search doesn't turn up any results for my site, then you've discovered a topic I need to add - so please let me know the info or tips that are missing from the site.


Stay Updated with My RSS Feed!

For readers who use RSS and newsfeeds, you can also keep up with all the latest jewelry business tips and info on Home Jewelry Business Success Tips by adding my site's RSS newsfeed to your newsreader/aggregator. At the bottom of the left-hand column on every page of Home Jewelry Business Success Tips, you'll see the colorful links for RSS/XML, "Add to My Yahoo", "Add to My MSN", and "Add to My Google".


Thanks so much for joining me
for this issue of
"Jewelry Business Success News"!

~ May your jewelry journey be fun and prosperous ~

Contact Rena

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