1. Guide to Selling More Jewelry

2. What's New at Home Jewelry Business Success Tips:
   Four great new articles

3. Submit Your Article, Project, Tip, or Photo -
   and Get a Valuable Link to Your Website

4. Update:
   A New Way to Sell Your Handcrafted Jewelry -
   Coming Soon in My Next Ebook!

5. Featured Article:
   Specializing in Just Earrings

6. Neat Jewelry-Related Website:
   Joan Babcock Designs

Got jewelry shows this summer? Sell more jewelry with the secrets you'll learn in my downloadable ebook, Ultimate Guide to Your Profitable Jewelry Booth.

Don't wait to discover hundreds of things you can do to sell your jewelry like crazy at shows, fairs, and festivals. Invest in this 176-page, step-by-step resource before your next show:

1. Bali Silver vs. Bali “Style” Sterling Silver
   What is genuine Bali sterling silver, and what can jewelry artists do about misnamed imitations of genuine Bali silver? By Amie Brown of Sparkle Cove.




2. Turn Your Jewelry Hobby into a Business
   Charlotte Smeed recounts how she set up her jewelry website without paying a penny, to test how successful her jewelry business would be before spending any money on it. By Charlotte Smeed of Beadecked.




3. AnnaLea Sloan - Young Jewelry Business Entrepreneur
   Discover how AnnaLea's passion for jewelry making, her determination to learn how to run a business, and her supportive family have combined to make her jewelry dream come true - including a net profit of $1000 from her first jewelry party at age 14! By AnnaLea Sloan of Jewelry by AnnaLea.




4. Building and Marketing Your Website
   Sherry Wells describes her journey to discovering her successful jewelry niche, plus methods of selling jewelry online and marketing your website. By Sherry Wells of Sher's Wares.

Share your own jewelry business story, tip, project, or advice - and build traffic to your website at the same time. You can also include any photos you have that illustrate your contribution.

Submit a jewelry business article

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When I publish your contribution, you'll receive a free permanent link to your website from either Home Jewelry Business Success Tips or Jewelry Display Ideas - and your content will be read by thousands of people in the jewelry industry. My guest authors report a significant flow of traffic coming from their links on Home Jewelry Business Success Tips and Jewelry Display Ideas!

My new ebook - covering a profitable way to market jewelry to customers who love to shop from you - is still on track to be available around the end of July. It's turning out to be a bit longer than I originally planned because of an additional section I'm including.

But I think you'll find it was worth the wait!

I'll keep you posted on the progress of this ebook. It's coming soon.

Earrings are many people's favorite type of jewelry. There's something magical about the way earrings frame your face, raise your spirits, and add panache to anything you wear.

Many jewelry artists start out by making and selling only earrings (in fact, that's how I started out), and there's a good reason for that. Earrings tend to sell well, they're basically "one size fits all", and because they usually use only a small amount of jewelry components, they can be one of the highest-profit-margin lines in your inventory.

But can you build a successful jewelry business around just earrings?

Yes - you can definitely become known exclusively as an earring specialist. There are enough of us earring addicts around to keep you quite busy selling your creations, and there's power in specializing in a particular type of product.

Here are some potential advantages, disadvantages, and success tips for a jewelry business that specializes in just earrings:

Advantages of an earrings-only business:

• Lower costs - you need to buy components, displays, packaging, etc. only for earrings, not for all kinds of other pieces of jewelry too.


• You'll likely get lots of referral business, as your customers tell other people, "Oh, if you're looking for earrings, you've got to go see what that earring gal has!"

Disadvantages of an earrings-only business:

• You may burn out on creating nearly everything in pairs.


• You'll miss out on sales to people who want to buy additional, non-earring pieces of jewelry.

Tips for a profitable earring business:

• Expand your customer base by offering a huge variety of earfindings (including several different types of clips, hooks, metal allergy styles, etc.), and changing out the earfindings at your customers' request to customize their earrings. It's a quick and easy thing for you to do, and people love this type of personalized care when they shop. In addition to your regular earring customers, this will gain you a base of fanatical repeat customers with "special-needs ears" who can finally have a great selection of earrings they can wear comfortably.
• Stock a huge variety of earring styles - pierced and non-pierced, from mini-posts to shoulder-dusting chandeliers - and everything in between.
• Offer unusual ear fashions that people have a hard time finding elsewhere - ear cuffs, single earrings, etc.
• Have a wide variety of price ranges.
• Carry earring styles for children.
• Have plenty of styles of teenagers.
• Advise customers as to the most flattering earring designs for their face and personal style.
• Offer an earring club with a "punch card" deal - such as buy 10 pairs of earrings, get the 11th pair free.
• Offer volume discounts when people buy multiple pairs of earrings at a time. Common discounts occur at 3 and 5 pairs.
• Create seasonal earring designs (prom, Valentine's Day, Fourth of July, Halloween, etc.), and start marketing them 4 to 6 weeks before the intended occasion.

If you're going to specialize in earrings only, then I recommend truly specializing in them. In addition to serving traditional earring customers with all sorts of tastes, also serve the vast market of people who have special earring needs but have a hard time finding anything suitable for them elsewhere.

By having earrings for everyone, you'll have customers flocking to your display!

I challenge you to visit the home page of Joan Babcock Designs without saying, "WOW!"

Not only is Joan's work original, artistic, and stunning - but her website design and color scheme (black) lend it additional drama.

Joan combines her talents in fiber art and jewelry art to create fabulous medicine bags, necklaces, earrings, and unique, useful fiber art objects.

Her pieces are simply amazing. Wow. :o)

Looking for specific jewelry business information or the answer to a question? Try my "Search This Site" feature to scour Home Jewelry Business Success Tips for any keywords you enter.

I have around 400 articles on Home Jewelry Business Success Tips now, and new posts several days a week in the Jewelry Business Blog - plus lots more coming up - and sometimes knowing where to find specific information among so many articles can be tricky. But now you can search easily and find what you're seeking.

If your search doesn't turn up any results for my site, then you've discovered a topic I need to add - so please let me know the info or tips that are missing from the site.