1. Guide to Selling More Jewelry

2. What's New at Home Jewelry Business Success Tips:
   Five great new articles

3. Submit Your Article, Project, Tip, or Photo -
   and Get a Valuable Link to Your Website

4. Update:
   A New Way to Sell Your Handcrafted Jewelry -
   Coming Soon in My Next Ebook!

5. Featured Tip:
   How to Brand Your One-Person Jewelry Business

6. Neat Jewelry-Related Website:
   The Jewelry Section of "Modish"

Got jewelry shows this summer? Sell more jewelry with the secrets you'll learn in my downloadable ebook, Ultimate Guide to Your Profitable Jewelry Booth.

Don't wait to discover hundreds of things you can do to sell your jewelry like crazy at shows, fairs, and festivals. Invest in this 176-page, step-by-step resource before your next show:

1. Find the Perfect Ring Size - International Ring Sizing Chart
   This international ring sizing chart makes it easy to find anyone's finger size accurately. Includes Elena's five fun tips for finding the best ring size. By Elena Zharina of Gem Fashion.




2. Jewelry Therapy - The Art of Beading with One Hand
   Jewelry artist Terri Jacoby shares how beading became part of her road to recovery after a disabling car accident. Now she creates bracelets, earrings, and necklaces using just one hand. by Terri Jacoby.




3. Etsy Storefront Update
   A review of the new features offered for sellers at the online storefront Etsy.com. By Laura Hexamer of Sapphire Lizard Designs.




4. Out of Home Marketing Tips
   There's a whole world of places where you can put your jewelry business advertisement in front of potential customers. Sally Jones offers several creative out-of-home marketing ideas. By Sally Jones of Tea Business Guide.




And finally, here's an article to savor with a cup of vanilla coffee or herb tea:

5. Living Creatively - Avoiding Routine in Your Home-Based Art Business
   Routine is a part of business, yet it kills creativity. Discover Carolina's timeless secret for changing your life and avoiding creative blocks. This article includes several beautiful images of Carolina's various types of art. By Carolina González of NeoVamp Jewelry.

Share your own jewelry business story, tip, project, or advice - and build traffic to your website at the same time. You can also include any photos you have that illustrate your contribution.

Submit a jewelry business article

Submit a jewelry business or jewelry making tip

Submit a jewelry display or jewelry packaging tip, photo, or project

When I publish your contribution, you'll receive a free permanent link to your website from either Home Jewelry Business Success Tips or Jewelry Display Ideas - and your content will be read by thousands of people in the jewelry industry. My guest authors report a significant flow of traffic coming from their links on Home Jewelry Business Success Tips and Jewelry Display Ideas!

My next ebook - covering a profitable way to market jewelry to customers who love to shop from you - is still on track to be available sometime in July.

I'll continue keep you posted on the progress of this ebook. Thanks to everyone who has inquired about it! It's coming soon.

Question from Carol R.:

Yesterday I went to a business networking lunch, and we had a speaker talking about how to make a small business successful. She mentioned "branding" as one of the most important things a business should do. I felt too awkward to ask there at the lunch, but although I've heard of business branding as kind of a current buzzword, I don't really understand what it is, or exactly how it could help my one-person jewelry business, or even how to do it! Can you please help? Thank you so much!

Answer from Rena:

"Branding" means giving your jewelry business and your jewelry lines a strong, recognizable identity. Customers should gain an immediate, definite impression of your "company" and your art, and remember you and your jewelry because of it.

Branding isn't as mysterious as business gurus tend to make it sound. Basically, it involves consciously aligning each decision you make regarding your jewelry business with the brand identity and impression you've decided to create.

It involves your:

• packaging


• colors


• displays


• jewelry designs


• materials and techniques used in your jewelry


• customer service


• methods of selling your work


• places you sell your work


• advertising and marketing


• community service


• clothing and behavior


• website look & feel


• "voice" you use in your blog


• etc.

Think of the most successful jewelry artists you've seen at shows and galleries. For each of them, I'll bet you have an immediate "impression" of the look, feel, and personality of their business. That's branding. And it leads to success.

For examples of other successful jewelry artists and how they use branding, visit the websites of the jewelry artists in our series of Jewelry Business Success Stories. How do each of them communicate their particular "brand" via their jewelry, packaging, website, etc.?

Now with that inspiration, you should be able to create your own unique "brand" that's perfect for your one-person jewelry business!

The Jewelry section of a blog called "Modish" is a wonderful and fascinating place.

Jena, the proprietress of Modish, says, "Modish is a stylish blog for indie shoppers. I ignore the stale, the overdone. I am not interested in the mass-produced or mass-marketed. I am for the independent craftsperson, designer, shopper, creator and artist."

Really, I highly recommend the entire Modish blog - but if you have time for only a small part of it, then you must see the Jewelry section.

The Jewelry page loads a bit slowly because there are so many images and things on it, but it's well worth the wait. You'll be wonderfully inspired by the work of all the talented indie jewelers Jena has gathered there!

Looking for specific jewelry business information or the answer to a question? Try my "Search This Site" feature to scour Home Jewelry Business Success Tips for any keywords you enter.

I have over 370 articles on Home Jewelry Business Success Tips now, and new posts several days a week in the Jewelry Business Blog - plus lots more coming up - and sometimes knowing where to find specific information among so many articles can be tricky. But now you can search easily and find what you're seeking.

If your search doesn't turn up any results for my site, then you've discovered a topic I need to add - so please let me know the info or tips that are missing from the site.