Jewelry Business Success News brings you the latest information and tips on marketing your jewelry and running a successful jewelry business.

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Contents of this issue of
"Jewelry Business Success News"

- New tips in the Jewelry Business Blog

- What's new at Home Jewelry Business Success Tips

- Article: Tips for Selling Your Jewelry Through Art Galleries

- Neat jewelry-related website to visit - Intuitive Eye Jewelry

Visit the Jewelry Business Blog

Stop by the Jewelry Business Blog for the latest tips and information about the business of jewelry art! And feel free to post any questions or tips of your own - just use the form at the bottom of the blog to post your comments; I'll add them when I do the next blog update.

What's new at
Home Jewelry Business Success Tips

Don't miss these great new articles that have been added to Home Jewelry Business Success Tips since the last issue of Jewelry Business Success News! -

I'm excited to present a new section, Bead and Jewelry Supplies and Tools. The first articles for this section are by our newest guest author, Mary Harvey, owner of Custom Jewelry Supply, a great source of jewelry tools, cameos, gemstones, and more. Mary is starting us out with two excellent articles about jewelry tools:

Choosing the Right Wire Cutter for the Job
Do you need micro-bevel, flush, ultra-flush, or shear cutters? The right kind of cutter for the task will give you beautiful, professional results.

Choosing the Right Jewelry Pliers for the Job
There's a vast array of jewelry pliers out there; how do you know which ones to use? Here are the four main types of pliers used for jewelry making, and features to consider when selecting them.

Keep an eye out for more of Mary's excellent articles in the future!

Since the last issue of Jewelry Business Success News, guest author and eBay veteran Cheryl Coccaro has added three new articles to our growing section on Selling Jewelry on eBay:

Your Auction Title Can Bring You Success or Failure
Tips for writing a descriptive, catchy eBay auction title that compels bidders to click and view your auction.

Success Tips for eBay Auction Photos
A picture says a thousand words, and you'll gain an advantage over your competition using these tips for high quality photos in your auction ads.

Ways to Increase Your eBay Auction Sales
Ten tips for creating a successful eBay auction ad listing. How to use fonts, colors, and other elements to grab bidders' attention and influence their buying decision.

Cheryl is the author of the ebook, Easy Internet Selling, and the creator of the My Perfect Ear earring display. Cheryl's tips will help you get the most out of eBay, whether you're a bidder or a seller.

Our Photographing Jewelry section is revised and updated since the last issue of Jewelry Business Success News, with new articles:

Best Digital Cameras for Photographing Jewelry
Important digital camera features for jewelry photos. Three of the best digital cameras for taking sharp, professional looking pictures of jewelry.

Easy Jewelry Photography with a Digital Camera by Cheryl Coccaro
How to make a $15 jewelry photography studio that will help you get the optimum lighting for your jewelry pictures.

Jewelry Photography Success Tips for Your $15 Photo Studio
Eight tips for taking professional-quality jewelry pictures using your $15 jewelry photography studio.

Article:
Tips for Selling Your Jewelry
Through Art Galleries

One way to sell your higher-priced, one-of-a-kind jewelry is through art galleries. Customers who shop at galleries expect to pay higher prices, and they're looking for unusual handcrafted pieces that can't be found anywhere else. Gallery owners and staff are experienced at selling art to this type of clientele, and they are always in search of new quality handcrafts.

Many galleries specialize in a particular art niche. If you find one that specializes in a theme, material, or era that characterizes your jewelry, it could be the beginning of a successful business relationship for you.

For example, if you make dichroic glass jewelry, seek out some galleries that focus on glass art. And be sure to get a good idea of the gallery's personality - a conservative, traditional atmosphere would be a good bet for Victorian-theme jewelry, but not such a good fit for trendy polymer clay bracelets.

Here are some ways to locate galleries that are likely to be interested in your work:

1) Check your yellow pages for galleries in your town and in other towns around you. If they're close enough, visit likely prospects to scope them out before making any appointments to show them your work.

2) Look in the classified ads of art magazines for gallery advertisements. Some art magazines also publish annual listings of galleries.

3) When your friends and family travel, ask them to be on the lookout for galleries that seem compatible with your style of jewelry. Your loved ones are usually happy to step into a likely gallery and pick up a business card for you to follow up on.

4) Do some Internet searches for galleries that pertain to your style of jewelry. For more accurate search results, try using quotes in your search terms - for example,

"gallery" + "glass art" .

Study these galleries' online presence and see whether they feel like places that are right for your work. Bookmark at least a dozen, and see if their sites state their preferred procedure for artists to submit their work.

5) To show your work to galleries within driving distance, call first and set an appointment with the person in charge of accepting new work. If they say they're not accepting anything new at this time, thank them politely and move on to the next likely prospect.

6) For galleries farther afield, you can send a brief email to the gallery owner, introducing yourself and stating why you think your jewelry fits well with their gallery. Include a link to your website so they can peruse your work at their convenience. If you don't hear back from them in two weeks, call the owner to follow up.

Investigate your top gallery choices a little deeper. You want to make sure they have a good marketing plan, and that the pieces in their shop do sell at a reasonable speed. When talking to a gallery owner about carrying your jewelry, here are some things to find out:

1) What what kind of advertising do they do? What special events do they host, and what promotional mailings do they send to their customers?

2) Will they give you the names of a few of their other artists you can call or email to find out their experiences with this gallery?

3) What percentage of the retail sale price does the gallery pay the artist?

4) How often does the gallery send out payments to the artists?

5) Will they have special promotions or exhibitions of your work?

6) Is the gallery staff well educated in the art of the artists represented there? It's the salespeople's job to sell both the artist and their art to customers.

Once a gallery is carrying your work, you'll need to do your best to build and maintain a good relationship with the owner and staff. Here are some things to consider:

1) Promote the gallery as much as you can. Post their name and contact info on your website as a location where your jewelry can be purchased. When you do shows, have flyers available listing all the shops and galleries that carry your work.

2) Never undercut the gallery's prices on your work. If they're selling one of your bracelets for $150, that's what you should be charging for the same piece. When a gallery finds out you're underselling them, they usually stop carrying your work.

3) Always make an appointment before showing up at a gallery. Whether you're visiting for the first time to show your work, or coming to discuss ongoing business, be sure to demonstrate respect for the time of the gallery owner and staff.

4) Don't plan to clean out your inventory from a gallery when you do a show, and then return the unsold pieces back to the gallery. That creates headaches, extra paperwork, and empty shelf space for the gallery owner.

5) Make yourself available to participate in any of the gallery's promotional events you can attend. Be supportive of all their advertising and publicity efforts, and help out wherever you can.

Establishing a good relationship with a gallery that fits with your jewelry is a great step for your business. Good luck, and enjoy working with galleries!

Neat jewelry related site

Jewelry artist Henrietta Jacobson’s practice of Kundalini yoga inspired her line of Intuitive Eye forehead jewelry (patent pending). Consisting of a small pendant suspended from a chain, with the pendant resting against the "third eye" region of the forehead, Henrietta's designs are a beautiful and interesting exploration in metaphysical jewelry. She is currently working on a full line of unique chakra jewelry. See her Intuitive Eye forehead jewelry at www.goldpenny.com.