Hello,
Jewelry Business Success News is written by Rena Klingenberg, publisher of Home Jewelry Business Success Tips. This issue brings you more of the latest information and tips on marketing your jewelry and running a successful jewelry business.
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Contents of this issue of
"Jewelry Business Success News"
1) Quick Jewelry Tip: Keep Jewelry Safe in the Kitchen
2) What's New at Home Jewelry Business Success Tips
3) Featured Article: A Deal Your Jewelry Customers Can't Refuse
4) Interesting Jewelry Related Website: Mokume Gane Wedding Rings, Jewelry, and Objects
Quick Jewelry Tip:
Keep Jewelry Safe in the Kitchen
Many of us take off rings, watches, or bracelets while washing up the dishes. Here's a neat, safe way you can quickly store the jewelry you take off while working in your kitchen:
Install a small cup-hook inside one of your kitchen cabinets. Hang your rings, watches, etc. on the hook, and close the cabinet door. They'll stay safe and can't fall into the sink while you're working, even if you forget to put them back on right away.
Note: Ideally, the cup-hook should be in an upper cabinet. I don't recommend installing it in your under-sink cabinet if you have a wastebasket in there!
What's new at
Home Jewelry Business Success Tips
Here are our latest articles, all new since the last issue of Jewelry Business Success News. First, from a new guest author, Vishal Rao:
Your Jewelry Business Plan
Guest author Vishal P. Rao of Home Based Business Opportunities shows how a jewelry business plan can put you on the path to success. By visualizing your desired outcome and focusing on your business goals and objectives, you can write up a simple plan for your success.
And new articles by me:
Link Popularity - A Key to Jewelry Website Success
Link popularity is vital for getting traffic to your jewelry website. Here's the in-depth info you need about building and checking your site's incoming links, plus important pitfalls to watch out for.
Jewelry Blogging Tips for Success
After our last issue, Olga Brycht's article on blogging sparked so much reader interest on that topic, and questions about how to blog for a jewelry site, that I've added this article. It's an in-depth look at blogging for your jewelry website, and how to use this technique to draw in customers. Also the definition of "blog" and why you might want to start one.
More great new articles are coming soon! :o)
Submit an article and boost your link popularity by receiving a free, permanent link to your website. Guest author Ellen Leonard emailed me to say that her website traffic tripled due to the links pointing to her site from her first article here. While I can't guarantee yours will triple too, I do believe that you'll receive a noticeable flow of traffic from your article page!
Your Profitable Jewelry Business
A Deal Your Jewelry Customers Can't Refuse
by Rena Klingenberg
Customers love to feel like they got a good deal, so offering some items at "volume discount pricing" can net you a lot of extra sales and repeat buyers.
For example, I have a big selection of simple gemstone bead earrings with sterling silver earwires. I price them at $16 for 1 pair, $14 each for 3 pair, and $12 each for 5 pair. You'd be amazed at how many people automatically spend $60 buying 5 pair just because that's the best price per pair.
If a customer comes to check out with just 2 pair, I mention that they'll receive a discount if they get 3 pair - and nearly always they go back to pick out a third pair of earrings, spending $42 instead of $32.
I know that without the volume discount, most people would buy just one pair and spend only $16.
Why not try volume discount pricing on a selected group of your jewelry pieces? I think this tactic is most successful with a group of similar items regularly priced under $20.
You can increase people's urgency to take you up on your special pricing with a sign mentioning that they can take care of all their holiday shopping today with this special jewelry bargain. Include a free gift pouch or box for each piece, and you'll probably make all the sales you can keep up with.
Some quick tips on successful volume discount pricing:
- Be sure to calculate your volume discounts so that you're still earning a good profit per piece at your lowest pricing.
- Post obvious signs listing your pricing discounts.
- If anyone comes to check out with just one, ask if they saw today's special savings on this group of items.
- This kind of deal is most effective for you if it's for something you can turn out quickly and in volume, with slight differences from one piece to another (such as changing bead color or shape).
You can experiment with volume discounts till you find the right jewelry items and pricing that make this a bread-and-butter item for you!
Neat Jewelry Related Site
Our neat site this time is Mokume Gane Wedding Rings, Jewelry, and Objects. This breathtaking collection of meticulously crafted jewelry is a fine demonstraton of the Japanese art of metal lamination. Notice also how the artist's website includes an excellent section on the technique of mokume gane; educating customers this way is a great way to increase their appreciation of the technique of your craft.
Visit the Jewelry Business Blog
Stop by the Jewelry Business Blog for the latest tips and information about the business of jewelry art! And feel free to post any questions or tips of your own - just use the form at the bottom of the blog to post your comments; I'll add them when I do the next blog update.
Find Specific Jewelry Business Info
Looking for specific jewelry business information or the answer to a question? Try our "Search This Site" feature to scour Home Jewelry Business Success Tips for any keywords you enter. A link to Search This Site is available from the bottom of the navigation bar at the left side of every page.
We have well over 130 articles now, plus lots more coming up - and sometimes knowing where to find specific information among so many articles can be tricky. But now you should be able to search easily and find what you're seeking.
If your search doesn't turn up any results for our site, then you've discovered a topic we need to add - please let me know the info or tips that are missing from our site.
Thanks for joining us for
“Jewelry Business Success News”!
Contact Rena
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