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Welcome!

You are part of the most far-reaching, significant evolution in the history of our craft.

New jewelry materials, techniques, styles, tools, and ideas are bursting onto the scene faster and traveling farther than ever before, thanks to the Internet.

Each innovation in the jewelry world quickly sparks thousands of new ideas - and each of those new ideas inspires thousands more.

Here's a lovely example of this handmade jewelry industry evolution - happening right here in this newsletter issue:

Below you'll find Debbie's lovely "Colorful Glass Bottle Necklace Displays". Debbie's idea was sparked by a creative jewelry display showcased in our previous issue - Paula's wonderful "Bottle Cap Necklace Display Trees".

One great innovation inspired another!

Here's another example:

Below you'll find the much-anticipated Parts 2 and 3 of Virginia Vivier's fantastic tutorial on etching metal jewelry.

Virginia focuses on do-able, affordable metal art techniques - and I know her tutorial will spark all sorts of innovative new pieces of jewelry, as many of us apply her fantastic etching techniques to our own design ideas.

I hope some of you will post your new etched metal jewelry creations in the Handmade Jewelry Gallery here.

I'm always thrilled to see your projects, displays, and ideas that were sparked by other ideas shared here!

Every time you put a new twist on things, find a new way to use tools or materials, design an original new piece, put colors together in a new combination, devise a new jewelry technique - you're contributing to the exciting evolution of jewelry art.

Be the evolution! :o)

~ Rena

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In this Issue of
Jewelry Business Success News:

1. Quick Tip: Another Way to Make Jewelry and Beads Stand Up



2. New Jewelry Business Ideas and Techniques:
   - 5 new jewelry business ideas
   - 5 new jewelry display / packaging ideas
   - 3 new jewelry making ideas
   - 9 new highlights from the handmade jewelry gallery



3. Your Profitable Jewelry Business:
   How to Evolve: Make Your Jewelry Business Better and Better



4. Neat Jewelry-Related Website:
   Bottled Up Designs

Quick Tip:
Another Way to Make
Jewelry and Beads Stand Up

Previously I've mentioned that you can place a small blob of modeling clay underneath rings, cuff bracelets and beads, to make them stand up nicely for photos.

Bead creator and jewelry artist Paula McDonough told me what she uses instead of modeling clay for this purpose.

Paula says:

"I found that dental wax works even better, because it is stickier and clearer than clay. You can get dental wax at any drug store."

Or if someone in your family has braces on their teeth, they may have an extra package of dental wax.

Thanks so much for sharing this great tip, Paula! :o)

Sell Your Jewelry Like Crazy
at Shows, Fairs, and Festivals
This Year

Discover hundreds of things you can do to sell more of your handmade jewelry at shows, in my book Ultimate Guide to Your Profitable Jewelry Booth.

Get this 176-page, step-by-step resource before your next show.

Spread the Word

If you find my jewelry websites helpful, please help spread the word about them.

Near the bottom of every page on my sites is a box that says "Share This Page", which makes it easy for you to link to that page or share it around the Web.

Thank you - every link helps! :o)

New Jewelry Business
Ideas and Techniques
from My Websites and Blog:

Jewelry Business Ideas:

1. Jewelry Sales Analysis
   Hot tip! Doing a quick jewelry sales analysis of her Etsy shop gave Lisa Weber surprising information about what she should be selling. She also shares how you can do your own easy sales analysis.



2. Using Live Models When Photographing Jewelry - Yes or No?
   This post on my Jewelry Business Blog considers the pros and cons of using live models. Leave a comment to share your own thoughts on this issue.



3. Fall 2010 Jewelry Trends - What's Hot
   Wondering what jewelry and accessories will be all the rage for Fall 2010? Jewelry industry insider Anne Rush gives us the scoop!



4. Cash for Gold - or an Opportunity for Jewelry Makers?
   Genna Delaney shows how jewelry artists can offer customers a valuable alternative to pawning unwearable jewelry.



5. Thanks
   Barbara Herndon shares what a difference a sincere "Thank You" can make in business.

Jewelry Display and Packaging Ideas:

1. Colorful Glass Bottle Necklace Display
   See Debbie's lovely "bottle tree" necklace display, inspired by Paula's cool idea.



2. Ready-Made Necklace Display
   Susie O'Brien turned a sewing store find into this versatile necklace display.



3. Ready-Made Bracelet Display
   See the fabric-store item that Susie O'Brien recognized as a potential bracelet display.



4. Fantasy Tree Earring Display
   Elena Mary Siff used a variety of materials to create this whimsical, mixed-media earring display stand.



5. Putting My Jewelry on My Business Cards
   Danica Losich's new business cards include a variety of photos of her jewelry.

Jewelry Making Ideas:

1. Part 2 of Acid Etching Metal Jewelry: Hand-Drawing Designs on Brass and Copper
   Don't miss Virginia Vivier's much-anticipated Part 2 of her 4-part series! Here she explains how to draw your custom design directly on the metal using a special ink.



2. Part 3 of Acid Etching Metal Jewelry: The Ferric Chloride Acid Bath
   In Part 3, Virginia Vivier details how to how to etch your prepared piece of brass or copper successfully in the acid bath.



3. Testing Bakelite
   A great tip for determining whether a piece of the vintage plastic called "Bakelite" is genuine or fake. By Mara Nesbitt-Aldrich.

Highlights from the Handmade Jewelry Gallery:

See many more wonderful new jewelry designs in the Handcrafted Jewelry Designers' Gallery! There are too many to list here - so these are just a few of the most unique new submissions:

1. Midnight in the Garden Necklace
   by Sharon Harris.



2. Rustic Men's Bracelet
   by Debbie Sosa.



3. Charoite Cuttlefish Pendant
   by Linda Grandstaff.



4. Dimensional Scroll Pendant
   by Regina Rose Designs.



5. Copper Spiral Cuff Bracelet
   by Natalia Bianco.



6. Pearl Garden Necklace
   by Terri Wlaschin.



7. Eternal Knot Pendant
   by Stephen Lee.



8. Silver, Moonstone, Agate and Black Leaf Asymmetrical Necklace
   by Les Bijoux Crea-Lune.



9. The Six Cents Bracelet
   by Maureen Connolly.

Share Your Jewelry Content
and Get Great Exposure

I invite you to share your jewelry photos, tips, stories, tutorials, etc. - right here on my network of jewelry websites.

It's a friendly, creative atmosphere of ideas and networking.

You'll also receive links to your jewelry business, and gain exposure in the handmade jewelry community - and beyond.

Jewelry artists often tell me that the exposure they've received on my websites has brought them valuable new connections, opportunities, and traffic!

So come on in and take advantage of all these great opportunities for sharing:

Share Your Jewelry Content

(And of course, you always keep the copyright to all of your own content that you share on my network of jewelry websites.)

Sell Your Jewelry at Trunk Shows,
Private Showings,
and as Business Gifts

Learn how to sell your handmade jewelry to this HUGE untapped market, in my book Secrets of a Handcrafted Jewelry Shopping Service.

Get this 115-page, easy-to-read guide now, and make this your best jewelry selling year ever.

Your Profitable Jewelry Business:

How to Evolve:
Make Your Jewelry Business
Better and Better

by Rena Klingenberg

Here's a tip for continually evolving your jewelry business so that it's always becoming better and more successful.

It's a two-part strategy that sounds almost too simple - but it's one of the most powerful strategies I know of:

1. Determine the things that are working really well for you - and do more of them.


2. Determine the things that aren't producing good results for you - and eliminate them.

So basically you put more time, energy, and resources into your successes - and at the same time, you stop wasting time, energy, and resources on the "flops".

You can see a perfect example of this strategy at work in one of the new articles I linked to above in this issue - Jewelry Sales Analysis, by Lisa Weber.

Lisa describes how she went through her Etsy shop's jewelry sales to find out what price ranges and types of pieces her online customers buy the most of.

In a short time, Lisa was able to pinpoint precisely what's working really well for her (her best-selling items and price points).

Now she knows what she should devote more time and resources to making and listing in her Etsy shop, if she wants a fast route to greater success in selling her jewelry online.

Lisa's analysis also would have shown her what items and prices don't sell well for her online - and she might decide to put less of her time and resources into creating and stocking those items in her Etsy shop.

You can (and should) apply this strategy to any area of your jewelry business. For example:

At jewelry shows and home parties, which of your displays sell the most jewelry? - Try using more of those.

Which of your displays rarely sell jewelry? - Try eliminating them from your booth for a couple of shows and see what happens.

Have you often sold more necklaces when you have matching earrings for them? - If so, work toward creating more jewelry sets.

Do you have certain stones or colors that always sell well for you? - If so, consider increasing your selection of the popular colors, and decreasing your display of slow-selling colors.

Does your selection of wire jewelry sell better than your beadwork? - If so, put more of your time and resources into building up your wire jewelry inventory, and devote more of your booth space to displaying your wirework.

These are just examples, to show how you can apply this kind of "evolution" to any aspect of your jewelry business.

In a nutshell:

Do more of the best stuff - and experiment with ways to make those things even more profitable, efficient, and successful for you.

Drop whatever isn't producing for you, so you have more time and resources to put into what's working best!

So often we jewelry artists don't analyze these things and act on them - but they make a huge difference.

Neat Jewelry-Related Website

This week's neat site is Bottled Up Designs - truly a trash-to-treasure upcycling jewelry business.

Laura Bergman's recycled-glass jewelry is handmade from antique bottles and other vintage glass that she salvages from natural wooded habitats and rural farmlands.

In removing trashed glass items from the natural environment, Laura acquires fantastic raw materials for her lovely jewels - bits and pieces of broken Depression glass, antique liquor bottles, old mason jars, and other vintage glass.

She makes the planet cleaner while making people feel prettier - does it get any better than that?

Sell Your Jewelry Online

Grow a solid base of online jewelry customers, using the step-by-step strategies you'll learn in my book Social Networking: Sell Your Jewelry Online the New Way.

Get this 192-page, step-by-step resource now, and start growing your customer base.

Network and Get Noticed
in the
Home Based Jeweler's Showcase

The Home Based Jeweler's Showcase blog is a free opportunity to promote your jewelry business and find other jewelry artists to network with.

It's published by Rita Juhlin of Private Stock Jewelry.

To add your jewelry business to the Showcase - please email Rita Juhlin, at HomeBasedJewelers @ gmail.com .

SURVEY:
How Can I Make This Newsletter
Better for You?

If you haven't yet responded to my quick survey, I welcome your input!

Please take the survey here to give me your suggestions and feedback so I can make this newsletter a better resource for you.

I grant as many wishes as possible! :o)

Thanks so much.

My Jewelry Business Websites
and RSS Feeds

This newsletter highlights some of the latest jewelry business tips and techniques from my websites:

Home Jewelry Business Success Tips

Jewelry Display Ideas

Making Jewelry Now

Jewelry Business Blog

Each of these sites also has its own RSS feed. Look for the orange RSS symbol on the left-hand column of each of these sites to get the feed.

Thanks so much for joining me
for this issue of
"Jewelry Business Success News"!

~ May your jewelry journey be fun and prosperous ~

Contact Rena