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Jewelry Business Success News, Issue #108 - The Power of a Positive Vendor
September 24, 2009

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Welcome!

My sincere thanks to everyone who responded to my mini-survey in the last issue.

Wow! You gave me a boat-load of fantastic ideas and feedback for making this newsletter a better resource for you.

I also deeply appreciate all of your lovely, supportive coments letting me know what you really like here.

You'll be seeing your ideas and suggestions in action here, a few at a time, starting with this issue!

(And if you haven't yet responded to my quick survey, I welcome your input. You can take the survey here.)

The best time of year for selling handcrafted jewelry is just beginning - and I hope the articles below give you inspiration for providing solutions to your customers' gift-giving needs over the next few months!

Happy Autumn to all!

~ Rena




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In this Issue of
Jewelry Business Success News:

  1. New Jewelry Business Tips and Techniques:
    - 6 insightful new jewelry business articles
    - 3 new jewelry display / packaging ideas
  2. Your Profitable Jewelry Business:
    The Power of a Positive Vendor
  3. Neat Jewelry-Related Website:
    Old Photo Album




Get Ready to Sell More Jewelry
at Shows, Fairs, and Festivals
this Fall

Discover hundreds of things you can do to sell your jewelry like crazy at shows in my book, Ultimate Guide to Your Profitable Jewelry Booth.

Get this 176-page, step-by-step resource before your next show.




New Jewelry Business
Tips and Techniques
from My Websites and Blog:

  1. Creative Marketing Tool - Lapel Pins
    See how Paula Hisel's fun lapel pins became a creative marketing tool for her jewelry business.

  2. Simply Beadiful Jewelry Display
    Paula Hisel and her hubby came up with this idea for displaying her growing inventory of necklaces without overwhelming her customers.

  3. JADE - the Story of an Incredible Necklace
    Talented jeweler Giacomo from Romania posted this exquisite piece in my online jewelry gallery - and included a fascinating video showing part of his process of creating it. All I can say is "Wow!"

  4. Promote Yourself in the Fall Business Women Online Expo
    Creative ladies, don't miss this opportunity to network and gain free, positive exposure for your jewelry business this weekend - right at the time of year when exposure can lead to sales and other good opportunities.

  5. Getting Customers to Buy from a New Etsy Shop
    Join the discussion on how Terri can jumpstart her jewelry sales in her new Etsy shop.

  6. Earwire Guidelines
    Earring wire gauge recommendations, earwires for metal allergies, and other tips for determining the best earring findings for your jewelry projects.

  7. Starting Out
    Post your comments for single mom Cassie, who's working on finding customers for her jewelry.

  8. Bracelet Arch
    Bijou shares her idea for an inexpensive bracelet display.

  9. Wooden Jewelry Box
    See woodworker Wilf Barwitzki's heart-shaped jewelry box, with interestingly-shaped inside compartments.




Sell Your Jewelry Without Competition

Learn how to sell your one-of-a-kind jewelry to customers who love to buy your unique handcrafted pieces - again and again - in my book Secrets of a Handcrafted Jewelry Shopping Service.

Get this 115-page, easy-to-read guide now, and make this your best jewelry selling year ever.




Share Your Jewelry Content
and Get Great Exposure

I warmly invite you to share your jewelry photos, advice, tips, stories, tutorials, etc. - right here on my network of jewelry websites.

It's a friendly and creative atmosphere of sharing ideas, networking, and learning.

You'll also receive links to your jewelry business, and gain exposure in the handmade jewelry community - and beyond.

My guest authors often tell me that the exposure they've received on my websites has brought them valuable new connections, opportunities, and traffic!

So come on in and take advantage of all these great opportunities for sharing:

Share Your Jewelry Content

(And of course, you always keep the copyright to all of your own content that you publish on my network of jewelry websites.)




Your Profitable Jewelry Business:

The Power of a Positive Vendor

by Rena Klingenberg

Not long ago, my mom and I were strolling through a craft fair and entered a booth where a wood carver was selling his handmade wooden bowls.

We loved his work, but I think what led us to purchase two of his pieces was the positive energy this gentleman radiated.

He was one of the most upbeat vendors I've ever met, and he was having an absolutely wonderful time - making friends with everyone who entered his booth, and enthusiastically explaining his art to everyone.

He was positive that people would love his work and buy his bowls - so they did.

If you've ever read "The Power of Positive Thinking," this wood carver completely personifies it. (My family teases me that I'm a "Pollyanna," but I think this guy has me beat!)

While he was packaging up the bowls we purchased from him, we received another dose of his positive thinking:

He explained that he's keeping a list of all the people who buy his work, so that when he becomes famous (thereby making our bowls really valuable), he can contact us to let us know.

Not if he becomes famous, but when.

My mom and I have no doubt that we'll be hearing from this gentleman someday, notifying us in his enthusiastic way that yes, he's famous now and that we made a good investment in his artistry!

He's positive it's going to happen - so we are too.




Neat Jewelry-Related Website

If you love old-fashioned stuff and vintage ephemera, you'll enjoy stepping into your time machine and paying a visit to Old Photo Album.

Publisher Christine has created a blog filled with free old-time photos you may use for any project (as long as you don't put them into a collection for sale).

These wonderful images from yesteryear would be fun to use in jewelry projects, jewelry packaging, ornaments, collages, etc.




Sell Your Jewelry Online

No matter how you sell your jewelry online, you have to do your own marketing if you want to make sales.

You can easily develop your own group of online jewelry customers, using the step-by-step strategies you'll learn in my book Social Networking: Sell Your Jewelry Online the New Way.

Get this 192-page, step-by-step resource now, and start growing your customer base.




Network and Get Noticed
in the
Home Based Jeweler's Showcase

The Home Based Jeweler's Showcase blog is an excellent, free opportunity for promoting your jewelry business - as well as finding other jewelry artists to network with, trade blog content or comments with, promote each other's work, etc.

The Home Based Jeweler's Showcase is published by Rita Juhlin of Private Stock Jewelry.

To get listed - please email Rita Juhlin, at HomeBasedJewelers @ gmail.com .




Find Specific Jewelry Business Info
with My Site-Search Feature

Looking for specific jewelry business information or the answer to a question? Try my Search This Site feature to scour Home Jewelry Business Success Tips for any keywords you enter.




My Jewelry Business Websites
and RSS Feeds

This newsletter highlights some of the latest jewelry business tips and techniques from my websites:

Home Jewelry Business Success Tips

Jewelry Display Ideas

Making Jewelry Now

Jewelry Business Blog

Each of these sites also has its own RSS feed. Look for the orange RSS symbol on the left-hand column of each of these sites to get the feed.




Thanks so much for joining me
for this issue of
"Jewelry Business Success News"!

~ May your jewelry journey be fun and prosperous ~

Contact Rena




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