1. Sell More Jewelry at Shows,
   Fairs, and Festivals this Year

2. New Jewelry Business Tips and Techniques:
   - 5 insightful new jewelry business articles
   - 2 new jewelry display / packaging ideas
   - 1 new jewelry making tutorial

3. Sell More One-of-a-Kind Jewelry

4. Share Your Article, Project, Tip, or Photo -
   and Get a Valuable Link to Your Website

5. Your Profitable Jewelry Business:
   A Jewelry Public Relations Tip from an Orthodontist

6. Neat Jewelry-Related Website:
   Odyssey Sea Glass

7. How to Sell More Jewelry Online

And let me know how I can make this "Jewelry Business Success News" newsletter more useful for you.

I've put together a very short, fast survey here:

Quick Survey

. . . where I hope you'll share your honest opinion on how I can improve this newsletter.

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Got jewelry shows this Fall?

It's the best, most profitable time of year for selling jewelry!

Sell more of your jewelry with the secrets you'll learn in my book, Ultimate Guide to Your Profitable Jewelry Booth.

Don't wait to discover hundreds of things you can do to sell your jewelry like crazy at shows, fairs, and festivals. Get this 176-page, step-by-step resource before your next show:

1. Drilling Beach Glass
   Shirley Graves shares how to drill beach glass (sea glass) using her easy technique. By the way, Shirley's method also works for drilling through ceramic tile and other materials.




2. Get Publicity for Your Jewelry Business - Without Spending a Dime
   Try Jan Hansen's smart ways to get free publicity for your jewelry business. Here she explains simple strategies for getting other people to promote your jewelry business - including an especially neat tip involving your suppliers!




3. Carded Earring Display
   Dianne Culbertson shares her lovely display solution that enables her earring cards to stand up and get noticed.




4. Make Your Handcrafted Jewelry Stand Out in the Crowd
   Lorraine Yapps Cohen, who has a gift for putting a unique twist on her jewelry creations, shares tips for making your jewelry designs stand apart from the rest.




5. Pricing and Selling My Jewelry
   See the suggestions (and share your own comments) for Chris - who's dealing with slow sales, pricing dilemmas, and an unresponsive shop owner where her jewelry is consigned.




6. Gift Boxing Quandaries
   See Dianne Culbertson's lovely, versatile solution to her need for a "one size fits all" jewelry gift box.




7. How to Make a Pendant (Tutorial)
   How to make a pendant in minutes - from a stone or other object plus a small piece of wire. These creative pendants are always fast sellers for me!




8. What is Opalite / Sea Opal Glass?
   So what is opalite - is it a gemstone or manmade? And what is sea opal glass? If you use this eye-catching material in your jewelry, your customers will surely be asking you questions about it! Learn the answers here.

The Home Based Jeweler's Showcase blog is an excellent, free opportunity to promote your jewelry business.

It's also a fantastic place to find other jewelry artists to network with, trade blog content or comments with, promote each other's work, etc. I know many of the artists who have listed their businesses on the Home Based Jeweler's Showcase - and I can promise you they're true gems!

The Home Based Jeweler's Showcase is published by Rita Juhlin of Private Stock Jewelry.

To get listed - please email Rita, at HomeBasedJewelers @ gmail.com .

Sell your jewelry to customers who are VERY willing to buy your unique handcrafted pieces - again and again. This is the main way I sell my own jewelry now.

You'll find everything you need to get started selling your own jewelry this way, in my book Secrets of a Handcrafted Jewelry Shopping Service.

Get this 115-page, easy-to-read guide now, and make this your best jewelry selling year ever:

Share your own jewelry business article, tip, project, or advice - and build traffic to your website at the same time. You can also include any photos you have that illustrate your contribution.

When I publish your contribution, you'll receive a free permanent link to your website from my site - and your content will be read by thousands of people in the jewelry industry. My guest authors report a significant flow of traffic coming from their links on my sites!

You can pick up a lot of clever marketing / public relations tips by observing what other one-person businesses do to promote themselves.

Here's a fantastic tip I learned by seeing one of the things a local orthodontist does to become known by parents whose kids are of braces-wearing age.

Grade-school kids are the target market for an orthodontist, since that's the age when most children with tooth issues get a consultation and start treatment for straightening their teeth.

So it's in an orthodontist's best interests to market his business to the parents of children in this age group.

Our town has a children's theatre group, where grade-school age kids perform in two or three plays each year. Each play runs for about a week, and a lot of people here go to see them.

Recently during the run of one of the children's plays in our town, I saw this orthodontist's smart public relations technique:

Right in the center of the lobby in the Little Theatre where the plays are held, was a beautiful and ENORMOUS bouquet arrangement of giant, fun gourmet lollipops in a vase. You couldn't possibly enter or leave the lobby without seeing this bouquet and wanting to get a closer look!

Beside the bouquet was a large, tastefully designed card congratulating the children who were in the play - and signed by the orthodontist, with his business info below.

Of course, all of the children's parents would attend the play at least once (most of them go to nearly every performance).

So this large, lovely lollipop bouquet, featuring the doctor's kind congratulations to their children, would be seen multiple times by the parents - who will certainly remember him when it comes time for their kids to get orthodontic work started!

How can you make a nice gesture that gets your jewelry business in front of your target market in a memorable way?

Today's neat site is Odyssey Sea Glass - a fascinating source of sea glass info.

Publishers David and Lin Schneider share useful tips on finding and collecting sea glass, its grading and colors, using it in jewelry and crafts, and more.

With sea glass / beach glass becoming such a hot topic, David and Lin's site is a delightful and informative place to learn more about it!

No matter how you sell your jewelry online, you have to do your own marketing if you want to make sales.

Using the step-by-step strategies you'll learn in my book, Social Networking: Sell Your Jewelry Online the New Way, you can easily develop your own online customer base, without competition from other jewelry artists.

Get this 192-page, step-by-step resource now:

Looking for specific jewelry business information or the answer to a question? Try my Search This Site feature to scour Home Jewelry Business Success Tips for any keywords you enter.

This newsletter highlights some of the latest jewelry business tips and techniques from my websites:

Home Jewelry Business Success Tips

Jewelry Display Ideas

Making Jewelry Now

Jewelry Business Blog

Each of these sites also has its own RSS feed. Look for the orange RSS symbol on the left-hand column of each of these sites to get the feed.