1. Sell More Jewelry at Shows,
   Fairs, and Festivals this Year

2. New Jewelry Business Tips and Techniques:
   - 6 insightful new jewelry business articles
   - 2 new jewelry display / packaging ideas

3. Sell More One-of-a-Kind Jewelry

4. Share Your Article, Project, Tip, or Photo -
   and Get a Valuable Link to Your Website

5. Your Profitable Jewelry Business:
   A Profitable New Market for School Spirit Jewelry

6. Neat Jewelry-Related Website:
   Simple Truths

7. How to Sell More Jewelry Online

Got jewelry shows this Fall?

It's the best, most profitable time of year for selling jewelry!

Sell more of your jewelry with the secrets you'll learn in my book, Ultimate Guide to Your Profitable Jewelry Booth.

Don't wait to discover hundreds of things you can do to sell your jewelry like crazy at shows, fairs, and festivals. Get this 176-page, step-by-step resource before your next show:

1. Tri-Fold Jewelry Display Screen
   Check out Sally's wonderful idea for a vertical jewelry display that holds a lot of jewelry, very elegantly.




2. Promoting Your Jewelry Business - the Basics
   Sue Graham details three important ways of promoting your jewelry business to increase your sales and build a base of customers who love your work.




3. Steampunk Niche Market and Lack of Venues/Sales
   Tips and ideas for a steampunk jewelry artist who hasn't yet found her customer base.




4. Help
   Please share your advice and ideas for Emerald - who is nervous, broke, and afraid.




5. Classic Inside Booth
   When I see the power of Jackie's red, black, and white booth shown here - it makes me re-think my own neutral-colored booth!




6. I Love My Creations Too Darn Much
   Sharon can't make herself approach her work in any way other than "her way" - which she feels is holding her back. See the suggestions for Sharon, and share your own thoughts for her.




7. Jewelry Business Customer Service
   Insightful jewelry customer service ideas from Aileen Wong - how to give the type of customer care you like to receive.




8. Why Isn't MY Jewelry Selling?
   Paula has been setting up her jewelry booth at city events, churches, and farmers' markets, but her sales aren't what she'd like them to be. See these strategies and tips for her to try.

The Home Based Jeweler's Showcase blog is an excellent, free opportunity to promote your jewelry business.

It's also a fantastic place to find other jewelry artists to network with, trade blog content or comments with, promote each other's work, etc. I know many of the artists who have listed their businesses on the Home Based Jeweler's Showcase - and I can promise you they're true gems!

The Home Based Jeweler's Showcase is published by Rita Juhlin of Private Stock Jewelry.

To get listed - please email Rita, at HomeBasedJewelers @ gmail.com .

Sell your jewelry to customers who are VERY willing to buy your unique handcrafted pieces - again and again. This is the main way I sell my own jewelry now.

You'll find everything you need to get started selling your own jewelry this way, in my book Secrets of a Handcrafted Jewelry Shopping Service.

Get this 115-page, easy-to-read guide now, and make this your best jewelry selling year ever:

Share your own jewelry business article, tip, project, or advice - and build traffic to your website at the same time. You can also include any photos you have that illustrate your contribution.

When I publish your contribution, you'll receive a free permanent link to your website from my site - and your content will be read by thousands of people in the jewelry industry. My guest authors report a significant flow of traffic coming from their links on my sites!

Autumn is the time of year when school spirit is at its peak.

Whether they're returning to the same school or starting out at a new one, students are the most patriotic about their school in the Fall semester.

Traditional events like football games and homecoming celebrations make students and fans rabid to wear their school's colors.

That means a nice demand for jewelry in school colors.

I've mentioned earlier that bracelets and earrings made in school colors (sometimes with charms of school mascots) have been huge sellers for me. If you price these well and sell them in venues where you can reach students and their families, you can sell a ton of these - especially in the Fall semester.

You can also check with your school about doing a Jewelry Fundraiser that benefits the school with a percentage of the profits on your school spirit jewelry.

But here's a new - and potentially very lucrative - market for school spirit jewelry:

Alumni (former students) of colleges and universities.

Most colleges and universities have an alumni organization of former students who actively participate in gatherings, activities, and charitable events several times a year.

Colleges that don't have an actual alumni organization will at least have an alumni newsletter that's mailed out to former students in the Fall and Spring.

Active alumni often have season tickets for their old school's sporting events, come back for homecoming in the Fall, and donate to the school's scholarships and other programs.

And if these former students are still interested enough in their old school to be involved in its alumni organization, you can bet they'll be very interested in wearing high-quality, handmade jewelry in their school's colors.

Some of these alumni will happily wear the same kind of school spirit jewelry you'd make for middle-school or high school students.

But you should also consider offering more "grown up" jewelry styles - your regular jewelry lines made in the school colors. These more sophisticated styles can sell quite well - and more profitably - to alumni who want to show their spirit without looking like they're wearing their children's jewelry.

Also consider making men's jewelry in school colors. This is a very under-served market niche - and remember that more and more men wear jewelry on an everyday basis.

Check with the colleges and universities in your state to ask about their alumni organizations and publications. Contact the people in charge of these groups and newsletters, and find out about upcoming events and opportunities.

The people in charge of alumni groups are usually very friendly and helpful, and eager to work with someone who has anything that might interest their alumni.

Here are just a few of the ways you could market your school-color jewelry to alumni:

• Arrange to do a trunk show of jewelry in school colors at an alumni gathering or event. This could easily turn into a fun and profitable annual engagement for you.
• Ask the alumni organization president how you can do a jewelry fundraiser involving the alumni - and where they'd like the donation to go. Alumni will be especially generous in buying jewelry in their school's colors when they know their purchase is also supporting one of their favorite causes.
• Visit local shops that do a lot of pre-game business on the college's football days, and see about doing a game-day trunk show, or wholesaling your school spirit jewelry to the shop.
• Arrange to do a trunk show at a restaurant or bar that does a ton of alumni business before and after games. Football games last a long time, so people always need to eat and celebrate before and after the game. Right before the game, when the fans' emotions are highest, you can sell an incredible amount of jewelry to alumni who are rabid to accessorize fashionably in their school colors.
• Write an article for the alumni newsletter, with your jewelry business info at the end of the article. For best results, first find out what kind of content the newsletter editor needs and work closely with him/her on your article.
• Place a paid ad (with a great photo!) for your sophisticated school-color jewelry in the alumni newsletter.
• Many active alumni are well-connected businesspeople - and by getting to know them through your line of sophisticated school color jewelry, you'll be opening the door to lots of other opportunities for your other jewelry designs too!

Today's neat site is actually a video from an organization called Simple Truths.

In keeping with Aileen Wong's excellent jewelry customer service article I linked to above, this short video, The Simple Truths of Service, will inspire you to new heights in making a difference in the lives of your customers.

It's a lovely, feel-good kind of video!

Simple Truths also has more inspirational / motivational videos that are worth taking a peek at.

Warning: If you're a sentimental fool like me, you may need Kleenex. :o)

No matter how you sell your jewelry online, you have to do your own marketing if you want to make sales.

Using the step-by-step strategies you'll learn in my book, Social Networking: Sell Your Jewelry Online the New Way, you can easily develop your own online customer base, without competition from other jewelry artists.

Get this 192-page, step-by-step resource now:

Looking for specific jewelry business information or the answer to a question? Try my Search This Site feature to scour Home Jewelry Business Success Tips for any keywords you enter.

This newsletter highlights some of the latest jewelry business tips and techniques from my websites:

Home Jewelry Business Success Tips

Jewelry Display Ideas

Jewelry Business Blog

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